Case study: Meta Ads

Meta Ads Results for Chinna Enterprises

Chinna Enterprises is the distributor of Pristino Pure septic tank cleaner in Karur district. Here is what three Meta Ads campaigns produced over 30 days, with figures taken straight from Meta Ads Manager.
The numbers

12 October to 10 November 2026

316

Messaging conversations started

₹16.09

Average cost per conversation

₹5,084.75

Total ad spend over 30 days

71,876

People reached

Source: Meta Ads Manager, Chinna Enterprises ad account, last 30 days (12 Oct to 10 Nov 2026), campaigns with delivery. Reach is counted once per person across all three campaigns, so it is lower than the sum of the rows.
Campaign breakdown

What Each Campaign Delivered

CampaignConversationsCost per conversationSpendImpressionsReach
Campaign 1260₹15.92₹4,140.4374,15560,247
Campaign 225₹20.68₹517.088,5957,568
Campaign 3 (new leads)31₹13.78₹427.247,7367,349
Total316₹16.09₹5,084.7590,48671,876

About the client

Chinna Enterprises distributes Pristino Pure septic tank cleaner in Karur district. The business agreed to be named in this case study.

What we ran

Three Meta Ads campaigns, each set up to start conversations with people interested in the product. Together they were shown 90,486 times to 71,876 people. We work with businesses across the region, and this client is based in Karur district.

What the figures show

  • Campaign 1 produced 260 of the 316 conversations and used about 81 percent of the spend.
  • The cost per conversation ranged from ₹13.78 to ₹20.68 across the three campaigns. Differences like this are why we compare campaigns and move budget towards what works.
  • The campaign for new leads had the lowest cost per conversation, on the smallest spend. A small spend gives less certainty, so we keep testing it.

How to read these numbers

A messaging conversation means a person started a chat with the business after seeing an ad. It is not a confirmed sale. What happens next depends on the business, the offer and how quickly enquiries are answered.

These figures describe one client over one 30-day period. Results differ for every business, and we do not promise similar numbers.

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